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BASED IN ICELAND. LOOKING OUTWARD.
64°08′ N   21°56′ W

Connecting international
manufacturers with
the Icelandic market.

New ideas.
New horizons.

Waterfall cascading over a green cliff in Iceland

Global perspective.
Local focus.

Hröfur is an Icelandic business focused on product sourcing, brand development and market entry. We connect international manufacturers with commercial opportunities in Iceland.

Our focus spans robotics and automated retail. We evaluate products for their quality, commercial potential and fit with local demand.

LOCAL PERSPECTIVE. INTERNATIONAL AMBITION.

What we bring
to Iceland.

Robotics and automated retail first.
Other categories when the case is strong.

01Robotics & automation

Service, cleaning and maintenance robotics for commercial environments. Our focus is on practical automation that improves efficiency and supports day-to-day operations.

Service robotsCommercial cleaningMaintenance
02Automated retail

Vending machines, photo booths and on-demand personalisation. Retail concepts that combine convenience, customer experience and commercial value.

Vending machinesPhoto boothsPersonalisation
03New opportunities

We evaluate opportunities across product categories using the same criteria: product quality, market demand and a sound commercial case.

Product & market evaluation

Build your presence
in Iceland.

Successful partnerships start with a clear commercial fit. Our approach brings product evaluation, supply planning and market positioning into one focused conversation.

01 —

Establish the fit.

Assess your product range, target customers and the opportunity in the Icelandic market.

02 —

Define the requirements.

Review quality, specifications, customisation, supply terms and after-sales support.

03 —

Set the plan.

Define the milestones, responsibilities and commercial terms for evaluation and market entry.

Manufacturing partnerships. Brand development. Market entry.Contact us ↗